States are increasingly turning to private firms to provide managed long-term supports and services (MLTSS). Their goal is to rein in costs and increase budget predictability, but some advocates are claiming that they are seeing care suffer under the model.
Links between community hospitals and cancer centers can lead to better care and a better bottom line. Many regard these relationships as necessary to preserve quality and expand access to state-of-the-art oncology care.
Healthcare interests fighting proposals placed on state ballots by citizen petitions vastly outspent the proponents. And for the most part their media campaigns successfully staved off unwanted changes such as controls on drug prices in California and a single-payer system in Colorado.
For 35 years, faith-based health systems have been exempt from federal regulations governing their pension plans. Now they face an uncertain financial future until the U.S. Supreme Court weighs in on whether they deserve it.
AHRQ—pronounced “arc” by wonks—is quietly lauded by fans and vocally scorned by detractors. Its mission of figuring out how to improve the healthcare system is all the more daunting for its relatively puny annual budget that for several years has hovered around $430 million.
A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...
Inspired in part by the meth campaign, the hospital jolted parents—and stirred up plenty of criticism— with TV ads and billboards featuring pictures of overweight children, many with messages that subtly criticized parents. One, for example, said, “Big bones didn't make me this...
The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.
The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016.
November 12, 2016
See all the honorees in this year's Healthcare Marketing IMPACT Awards.
The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.
Medical schools, sometimes with assistance from federal funds, have launched initiatives to encourage students to pursue a specialty in primary care. But factors outside the control of administrators are channeling students in other directions.