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Bringing world-class cancer care closer to home

Bringing world-class cancer care closer to home

By Elizabeth Whitman  |  November 26, 2016

Links between community hospitals and cancer centers can lead to better care and a better bottom line. Many regard these relationships as necessary to preserve quality and expand access to state-of-the-art oncology care.

Where campaign ads mattered: health-related ballot initiatives

Where campaign ads mattered: health-related ballot initiatives

By Maria Castellucci  |  November 19, 2016

Healthcare interests fighting proposals placed on state ballots by citizen petitions vastly outspent the proponents. And for the most part their media campaigns successfully staved off unwanted changes such as controls on drug prices in California and a single-payer system in Colorado.

How AHRQ's low profile threatens work on healthcare best practices

How AHRQ's low profile threatens work on healthcare best practices

By Elizabeth Whitman  |  November 19, 2016

AHRQ—pronounced “arc” by wonks—is quietly lauded by fans and vocally scorned by detractors. Its mission of figuring out how to improve the healthcare system is all the more daunting for its relatively puny annual budget that for several years has hovered around $430 million.

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

By Merrill Goozner  |  November 12, 2016

A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...

Delivering a jolt to spotlight a health crisis

Delivering a jolt to spotlight a health crisis

By David Royse  |  November 12, 2016

Inspired in part by the meth campaign, the hospital jolted parents—and stirred up plenty of criticism— with TV ads and billboards featuring pictures of overweight children, many with messages that subtly criticized parents. One, for example, said, “Big bones didn't make me this...

Healthcare Marketing IMPACT Awards Agency of the Year: The Bloc

By David May  |  November 12, 2016

The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.

Healthcare Marketing IMPACT Awards celebrate the best in healthcare marketing

By Modern Healthcare  |  November 12, 2016

The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.

Medical schools tackle primary-care shortages

Medical schools tackle primary-care shortages

By Maria Castellucci  |  November 05, 2016

Medical schools, sometimes with assistance from federal funds, have launched initiatives to encourage students to pursue a specialty in primary care. But factors outside the control of administrators are channeling students in other directions.

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