About the Conference:

Healthcare is transforming at an unprecedented pace as the industry shifts to new models that emphasize transparency, accountability, value and patient experience.

To be successful in such a rapidly evolving system, marketing and communications strategies need to change, too—and fast.

Modern Healthcare’s annual Strategic Marketing Conference: Ahead of the Curve will bring together leading marketing and communications professionals, top hospital executives and other thought leaders to share knowledge and best practices around top-priority issues, such as building reputation and trust, safe-guarding your organization’s brand, and developing an effective digital strategy.

Conference attendees will learn about:

  • • Maintaining brand identity and reputation in an era of consolidation
  • • Using patient experience data, safety scores and other performance data in strategic marketing
  • • Leveraging social media and other channels to reach consumers—while avoiding common pitfalls
  • • Surviving a crisis through coordinated and timely communications
  • • Using compelling patient stories and testimonials to drive marketing efforts
  • • Creating an effective content marketing strategy

Event Details

Date: Thursday, October 29, 2015
Time: 8:30 am - 4:30 pm
Location: Westin Chicago River North | Chicago, IL

Register for the Conference

About the Awards Dinner:

Join us at the IMPACT Awards Dinner which takes place the evening of Modern Healthcare’s Strategic Marketing Conference and is also located in the Westin Chicago River North. The awards honor campaigns that advance the provider, insurer, pharmaceutical, supplier and advocacy group efforts to deliver high-quality, affordable and accessible healthcare.

When: Thursday, October 29, 2015
6:00 p.m. Reception
7:00 p.m. Dinner and awards presentation
Where: Westin Chicago River North | Chicago, IL

Awards Information
Register for the Awards Dinner
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Westin Chicago River North

320 North Dearborn St.
Chicago, IL 60601

Thursday, October 29, 2015

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