About the Conference:

Modern Healthcare’s annual Strategic Marketing Conference: Ahead of the Curve brought together leading marketing and communications professionals, top hospital executives and other thought leaders to share knowledge and best practices around top-priority issues, such as building reputation and trust, safe-guarding your organization’s brand, and developing an effective digital strategy.

View the 2015 conference agenda.

Please mark your calendar for the 2016 Strategic Marketing Conference which will take place in Chicago in November 2016. Information will be posted shortly.

Event Details

Date: Thursday, October 29, 2015
Time: 8:30 am - 4:30 pm
Location: Westin Chicago River North | Chicago, IL

Why you should attend...

About the Awards Dinner:

The Healthcare Marketing IMPACT Awards Dinner took place on October 29, 2015 and was co-located with Modern Healthcare’s Strategic Marketing Conference at the Westin Chicago River North. The awards honored campaigns that advance the provider, insurer, pharmaceutical, supplier and advocacy group efforts to deliver high-quality, affordable and accessible healthcare.

When: Thursday, October 29, 2015
6:00 p.m. Reception
7:00 p.m. Dinner and awards presentation
Where: Westin Chicago River North | Chicago, IL

Gallery of Winners
About the Winners
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? Location

Westin Chicago River North

320 North Dearborn St.
Chicago, IL 60601

Thursday, October 29, 2015

Chris Bevolo

Chris Bevolo is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding. His 2011 book, "Joe Public Doesn’t Care About Your Hospital,” a manifesto for transforming healthcare marketing, has become the field guide for driving transformation in hospital marketing departments across the country. His most recent book, “Joe Public II: Embracing the New Paradigm” is a strategic guide to digital and content marketing. Chris founded Interval, a nationally recognized healthcare marketing firm, in 1995 and has worked with dozens of hospitals and health systems across the U.S. to develop successful marketing and branding initiatives. In 2014 Interval was acquired by ReviveHealth, and he is now executive vice president of consumer marketing and practice leader at ReviveHealth.


Dr. David Bates

Dr. David Bates is an internationally renowned expert in patient safety, using information technology to improve care, quality of care, cost-effectiveness and outcomes assessment in medical practice. In addition to serving as a practicing general internist and chief of General Internal Medicine, Bates also is a professor of medicine at Harvard Medical School and a professor of Health Policy and Management at the Harvard School of Public Health, where he co-directs the Program in Clinical Effectiveness.


Dr. Jane Brock

Dr. Jane Brock is currently the medical director of the CMS QIO 10th Statement of Work Integrating Care for Populations and Communities (ICPC) National Coordinating Center (NCC). The ICPC NCC is providing leadership and support to 41 QIOs as they recruit communities of providers and Medicare beneficiaries to work together to reduce unwanted hospital readmissions. She also serves as an expert faculty member for of CMS's Community-Based Care Transitions Program technical assistance contractor.


Michael R. Cohen

Michael R. Cohen, RPh, MS, ScD (hon.), DPS (hon.), is editor of the textbook, Medication Errors (2007 American Pharmaceutical Association) and serves as co-editor of the ISMP Medication Safety Alert! publications that reach over 2 million health professionals and consumers in the US, as well as regulatory authorities and others in over 30 foreign countries. He is editor for the ISMP consumer website, and writes a guest column called Check-Up that appears weekly on the Philadelphia Inquirer website.


Dr. Patrick Conway

Dr. Patrick Conway leads the Center for Clinical Standards and Quality (CCSQ) and the Center for Medicare and Medicaid Innovation (CMMI) at CMS. CCSQ is responsible for all quality measures for CMS, value-based purchasing programs, quality improvement programs in all 50 states, clinical standards and survey and certification of Medicare and Medicaid health care providers across the nation, and all Medicare coverage decisions for treatments and services.


Dr. Donald Denmark

Dr. Donald Denmark has more than two decades of distinguished leadership in healthcare administration, research, academics and family medical practice. Previously, Dr. Denmark served as Vice President Medical Affairs of NorthBay Healthcare Group in Solano County, California, where he provided expertise on medical staff affairs, healthcare delivery issues, clinical informatics and oversight of its Disease Management Division.


Dr. Tejal Gandhi

Dr. Tejal Gandhi is a board certified internist, Associate Professor of Medicine at Harvard Medical School, and a certified professional in patient safety. Dr. Gandhi's research interests focus on patient safety and reducing error using information systems. She won the 2009 John M. Eisenberg Patient Safety Award for her contributions to understanding the epidemiology and possible prevention strategies for medical errors in the outpatient setting.


Dr. Gerald Hickson

Since 1990, Dr. Hickson's research has focused on why families choose to file suit, why certain physicians attract a disproportionate share of claims and how to identify and intervene with high-risk physicians. His work has resulted in over 150 peer review articles and chapters; the development of PARS� (Patient Advocacy Reporting System) and several educational initiatives to promote disclosure of medical errors and address behaviors that undermine a culture of safety. Dr. Hickson currently serves as Chair of the Board of Directors of the National Patient Safety Foundation (NPSF) and as Chair of the Board of Professionals in Patient Safety (CBPPS).


Susan Johnson

Susan Johnson is an Assistant Professor of Nursing and Healthcare Leadership at the University of Washington-Tacoma. She has been researching and writing on workplace bullying for the last six years, and has given multiple presentations both nationally and internationally on the topic.


William Marella

Bill Marella is Director of Operations and Analytics for ECRI Institute Patient Safety Organization and directs the Pennsylvania Patient Safety Authority's statewide adverse event and near miss reporting program. In addition to publishing the Authority's peer-reviewed journal, he has published articles in the Journal of Patient Safety, the Joint Commission Journal of Quality and Patient Safety, and others.


Dr. Mark McClellan

Within Brookings, Dr. Mark McClellan's work focuses on promoting quality and value in patient centered health care. A doctor and economist by training, he also has a highly distinguished record in public service and in academic research. Dr. McClellan is a former administrator of the Centers for Medicare & Medicaid Services (CMS) and former commissioner of the U.S. Food and Drug Administration (FDA), where he developed and implemented major reforms in health policy.


Steven Meisel

In his role, Dr. Steven Meisel is responsible for all aspects of patient safety improvement, as well as related measurement, reporting, educational and cultural initiatives. Dr. Meisel has served as faculty for the Institute for Healthcare Improvement safety since 1997. Dr. Meisel is a member of the American Society of Health-System Pharmacists, the Minnesota Society of Health-System Pharmacists, the American Society of Professionals in Patient Safety and the Rho Chi Society. Dr. Meisel has authored or co-authored 36 publications.


Dr. Christian Pettker

Dr. Christian Pettker is currently an Associate Professor at the Yale School of Medicine and is Chief of Obstetrics at Yale-New Haven Hospital. Dr. Pettker's clinical interests include the management of labor and delivery and antepartum complications, as well as ultrasound, genetics and prenatal diagnosis. Dr. Pettker's research interests relate to quality and patient safety in obstetrics.


Dr. Alan H. Rosenstein

Dr. Alan Rosenstein is currently a practicing Internist in San Francisco, CA, Medical Director for Physician Wellness Services in Minneapolis, MN, and a consultant in health care management. Dr. Rosenstein has over 140 nationally recognized publications and has had extensive national and international lecture and consultation experience in the areas of care management, clinical decision support, nurse- physician-staff relationships, and behaviors affecting patient safety, quality, satisfaction and clinical outcomes of care.


Dr. Edward Septimus

Dr. Ed Septimus is board certified in both internal medicine and infectious diseases. He is on the IDSA Antimicrobial Resistance Committee, the IDSA/SHEA Antimicrobial Stewardship Work Group and the SHEA Public Policy and Governmental Affairs Committee. Dr. Septimus is a Professor at Texas A&M Medical School and a Professor, Distinguished Senior Fellow at George Mason University. He is also the chair of the Scientific Advisory Committee Center for the Study of International Public Policy and Practices at George Mason University.


Debora Simmons

Ms. Debora Simmons is considered an expert leader in healthcare quality, patient safety and performance improvement with a history of commitment to the delivery of safe and reliable healthcare by application of evidence-based interventions. Prior to joining St. Luke's, Ms. Simmons served as Executive Operations Director for The National Center for Cognitive Informatics and Decision (NCCD) Making in Healthcare at The University of Texas School of Biomedical Informatics.


Dr. Dean Sittig

Dr. Dean Sittig studies the design, development, implementation, and evaluation of all aspects of clinical information systems. Dr. Sittig is working to improve our understanding of both the factors that lead to success, as well as the unintended consequences associated with computer-based clinical decision support and provider order entry systems.


Dr. Arjun Srinivasan

An infectious disease doctor, Dr. Arjun Srinivasan oversees several CDC programs aimed at eliminating healthcare-associated infections and improving antibiotic use. For much of his CDC career, Dr. Srinivasan ran the healthcare outbreak investigation unit, helping hospitals and other healthcare facilities track down bacteria and stop them from infecting other patients. Today, Dr. Srinivasan leads CDC's work to improve antibiotic prescribing and works with a team of CDC experts researching new strategies to eliminate healthcare-associated infections.


Dr. Robert Wachter

Author of 250 articles and 6 books, Dr. Robert Wachter coined the term "hospitalist" in 1996 and is considered the "father" of the hospitalist field, the fastest growing specialty in the history of modern medicine. He is past president of the Society of Hospital Medicine and past chair of the American Board of Internal Medicine. In the safety and quality arenas, he edits the US government's two leading websites on safety and has written two bestselling books on the subject.