Modern Healthcare hosted their annual Strategic Marketing Conference and Healthcare Marketing IMPACT Awards Dinner as co-located events on November 9, 2016 in Chicago, Illinois. Top leaders from the Cleveland Clinic, Orlando Health, Humana, Sharp Health and others discussed how to use the new tools of marketing – online, social, multi-media, sponsored content – in ways that achieve results.
What past attendees had to say…
“The speakers were top-notch and the format was great. It was excellent to learn and then have the opportunity to ask questions. I also made some great connections during the many networking opportunities.”
“It was intimate, not too big and not too small, so you had face-time with speakers and fellow attendees in a relatively relaxed atmosphere.”
The 3rd annual Healthcare Marketing IMPACT Awards Dinner took place the evening of the Strategic Marketing Conference. This celebratory reception and dinner recognized healthcare’s best advertising, marketing, promotion and communication campaigns across all media platforms.
Chris Bevolo is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding. His 2011 book, "Joe Public Doesn’t Care About Your Hospital,” a manifesto for transforming healthcare marketing, has become the field guide for driving transformation in hospital marketing departments across the country. His most recent book, “Joe Public II: Embracing the New Paradigm” is a strategic guide to digital and content marketing. Chris founded Interval, a nationally recognized healthcare marketing firm, in 1995 and has worked with dozens of hospitals and health systems across the U.S. to develop successful marketing and branding initiatives. In 2014 Interval was acquired by ReviveHealth, and he is now executive vice president of consumer marketing and practice leader at ReviveHealth.×
Dr. David Bates is an internationally renowned expert in patient safety, using information technology to improve care, quality of care,