The Healthcare Marketing IMPACT Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms, and is open to organizations based in North America. The awards honor campaigns that advance provider, insurer, pharmaceutical, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.

In addition, each year Modern Healthcare and Advertising Age will bestow three prestigious Publishers' Awards; The Healthcare Marketing Visionary IMPACT Award, The Healthcare Marketing Agency of the Year Award and the Best in Show Award.

To learn about each of these awards, visit the Awards section.

Meet the 2015 Marketing IMPACT Awards Finalists.

View the 2014 Award Winners.


Entry is open to healthcare organizations (and agencies representing them) in the following categories:

  • Provider
  • Insurer
  • Pharmaceutical
  • Supplier
  • Advocacy

Materials considered for any award must have been produced and appeared between January 1, 2014 and March 31, 2015.

Within each category we will also bestow awards within organizational gross income divisions.

View the categories.


Entry fees apply for each award/category/division entered. We will accept credit-card payment.

In other words, one entry fee must be paid for Integrated Campaign of the year, a separate entry fee must be paid for Best Use of Social Media, etc. We do provide discounts for healthcare organizations or agencies entering multiple categories and divisions, purchasing the entry fees at a single time.

Entry fees are as follows:

  • Single entry: $375
  • 2-5 entries: $300 each
  • 6+ entries: $275 each


  • March 23, 2015: Call for entries
  • July 7, 2015: FINAL Deadline Extension
  • October 29 - Awards Gala
  • November 2, 2015: Winners are profiled in Modern Healthcare magazine and online

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