The Bloc's 2017 gold-winning integrated campaign, “Hearing Voices of Support,” earned the Best in Show award for multimedia work toward increasing awareness of schizophrenia on behalf of patients, their families and caregivers, relying heavily on the help of the Schizophrenia and Related Disorders Alliance of America. The Bloc this year also won a bronze award for the Integrated Print Campaign of the Year.
The Bloc chose the challenge of schizophrenia awareness for a pro bono project in part because two people on the creative team have a personal connection to disease, said Sharon Howard-Butler, senior vice president and creative director for copy at The Bloc. Howard-Butler has a family member with schizophrenia and Brit Till, executive vice president and creative director, has a friend who was diagnosed with one of the various schizophrenia-related illnesses.
While having a bipolar diagnosis or, say, depression has become somewhat normalized by celebrities revealing their own experiences with those conditions, that can't be said for schizophrenia.
“It takes quite a lot of bravery to sit there and tell the world that you have schizophrenia or a related illness,” Howard-Butler said. “You don't really see very many of them put up their hands and say, 'I have schizophrenia.' ”
Interviews with attendees of the art installation, which was held in New York's Tribeca neighborhood in May, can be viewed on the campaign's Facebook page. They describe how their views of schizophrenia have changed as a result of the performance-art focused installation.
“It just became so much more relevant to me in so many ways,” said an unidentified attendee in a video on the website.
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Paul Barr, a healthcare journalist since 2004, is responsible for Modern Healthcare’s feature stories. Barr most recently was a senior editor for Hospitals & Health Networks, but before that worked six years at Modern Healthcare as news editor and two years as a reporter. In 2016 he won a Jesse H. Neal award for best single story, and in 2015 was a finalist for best series. Prior to 2004, he covered financial matters for various publications. Barr has a bachelor’s degree in economics and master’s degrees in journalism and business from the University of Illinois.Follow on Twitter