Advertisement

2016 Marketing IMPACT Awards finalists announced

Modern Healthcare and sister publication Advertising Age are honored to announce the finalists for the third annual Healthcare Marketing IMPACT Awards competition.

The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

A distinguished panel of judges chose the top messaging campaigns by providers, insurers, pharmaceutical companies, suppliers, vendors and advocacy groups that were designed to responsibly inform and educate healthcare consumers.

From March 21 through July 1, more than 280 entries were submitted, representing eight types of marketing campaigns. Gold, silver and bronze winners in the industry sector subcategories—as well as awards for Best in Show, Agency of the Year and Marketing Visionary—will be announced in a special supplement in the Nov. 14 issue of Modern Healthcare and online.

The awards will be presented at the Nov. 9 Marketing IMPACT Awards dinner in Chicago.

The finalists are presented in alphabetical order by campaign type, with agency/firm in bold and client, campaign title in italics.


Audio Campaign of the Year

The Bloc
Regeneron Pharmaceuticals
“The Sneak”

Curiosity Advertising
The Christ Hospital Health Network
“For Your Pursuit”

Hospice of Health First
“Because Everyone's Journey Matters”



Digital Campaign of the Year

The Bloc
“Caregivers Speak Up”

The Bloc
“HealthAwareNext”

The Bloc
Regeneron Pharmaceuticals
“Collective Focus”

The Bloc
Regeneron Pharmaceuticals
“The Sneak”

Create Digital
Hearing First
Digital brand launch

Cystic Fibrosis Foundation
“CF Community First”

Doner
Highmark
“Nudge” campaign

FCB Chicago
Biogen
“Breaking Through”

Hospice by the Bay
“TMI is Good”

Klick Health
Takeda Pharmaceuticals USA
“ENTYVIO Virtual Reality Experience”



Direct Mail Campaign of the Year

Cactus
University of Colorado Hospital
“The Human Harmonic Project”

Hagopian Ink
Montefiore Medical Center
Motivations Magazine

The WilMark Group
Comprehensive Pharmacy Services
“The Black Box" campaign



Integrated Campaign of the Year

Aetna
“The Sleep Initiative”

Arnold Worldwide
Centers for Disease Control and Prevention's Office on Smoking and Health
"Tips from Former Smokers"

BGB Group
AstraZeneca and Daiichi-Sankyo
“Envy” campaign

The Bloc
“Caregivers Speak Up”

CNN
Eli Lilly & Co.
“CNN Films presents 'I'll Be Me' ”

Hospice by the Bay
“TMI Is Good”

The Johnson Group
Erlanger Health System
“World Class” integrated campaign

Leo Burnett
UnitedHealthcare
“UnitedHealthcare Ways In”

StoneArch
Medela
“Medela Through it All”



Print Campaign of the Year

AbelsonTaylor
AstraZeneca
“Iressa" global campaign

The Bloc
“HealthAwareNext”

Elixir Marketing
Bladder Cancer Canada
“See Red? See Your Doctor.”

Havas Tonic
GlaxoSmithKline
“Breo Asthma 'Puzzle' ”

Hero Marketing
Kaiser Permanente Colorado
“Kaiser Cherry Creek”

HY Connect
Indiana University Health
“Heart Scans” campaign

Ronin Advertising
Penn Medicine
“A Life in Motion”

Tangelo
WHR Architects
“WHR in the TMC”



Social Media Campaign of the Year

The Bloc
“Caregivers Speak Up”

Cardinal Health
Fahlgren Mortine
“Cardinal Health, RNspire Encourage Nurses to 'Share a Smile' ”

CHPA Educational Foundation
“Up & Away: National Poison Prevention Week”

Craft & Commerce
Bright Pink
“AssessYourRisk: Too Important To 'Go Viral' ”

Dana-Farber/Boston Children's Cancer and Blood Disorders Center
“Childhood Cancer Awareness Month”

Optum
“#5in5—Industry Experts Answer Five Questions in Five Minutes”

StrawberryFrog
Orexo
“Out the Monster”

University of Utah Health Care
“University of Utah Health Care and Utah Jazz Baby Draft”

Vladimir Jones
Centura Health
“Cardiac Crooners”



Video Campaign of the Year

Arnold Worldwide
Allergan
“A Gut You Can Live With”

CNN
Eli Lilly & Co.
“CNN Films presents 'I'll Be Me' ”

Doner
Highmark
“Never Let Go”

FCB Chicago
Biogen
“Breaking Through”

Havas Adrenaline
GSK Consumer Health
“Benefiber Healthy Shape, This I Can Do”

Havas Tonic
Dystrophic Epidermolysis Bullosa Research Association of America (Debra of America)
“Debra”

The Johnson Group
Erlanger Health System
“World Class” TV campaign

J. Walter Thompson
Northwell Health
“Birth of a New Health System”

Riester
Arizona Department of Health Services
“DeNoble Files”

White64
Biotechnology Innovation Organization
“Time is Precious”



Website Campaign of the Year

AbelsonTaylor
AstraZeneca
“EGFR-TKI Resistance” website

AbelsonTaylor
Syneron Candela
“UltraShape” website

The Bloc
“Caregivers Speak Up”

Cardinal Health
Redesign of CardinalHealth.com

Imagination
be.group
be.group website

MU/DAI
American Medical Association
“AMA Career Planning Resource”

NDP
VCU Health
“VCU Shift”

Reingold
CareConnect
“CareConnect”

White64
Biotechnology Innovation Organization
“Time is Precious”


Tags:

Comments

Loading Comments Loading comments...
Advertisement