Healthcare Business News
Troy Caraway, UnityPoint Health

Optum exec leads UnityPoint's insurance arm

By Bob Herman
Posted: August 15, 2014 - 12:00 pm ET

UnityPoint Health has named Troy Caraway senior VP of its insurance division and CEO of Physicians Plus Insurance Corp.

Caraway, 44, started his roles at the end of July. He previously spent 14 years at Optum, part of health insurer UnitedHealth Group, most recently serving as senior VP for member acquisition and retention.

“Troy's successful experience in targeting, acquiring and retaining customer relationships and his desire to lead a provider-based health insurance organization make him an excellent fit for PPIC and UnityPoint Health,” Kevin Vermeer, UnityPoint's chief strategy officer, said in a release.

Advertisement | View Media Kit


UnityPoint, based in West Des Moines, Iowa, acquired PPIC last year. The insurance plan was part of Meriter Health Services in Madison, Wis., which officially joined UnityPoint in January. UnityPoint CFO Mark Johnson previously told Modern Healthcare that system officials knew the financially struggling PPIC faced challenges, but a “financial improvement plan” is putting the insurer ahead of projections.

UnityPoint owns or manages about two dozen hospitals throughout Iowa, Illinois and Wisconsin. The system recorded more than $2.8 billion of revenue in fiscal 2013.

Follow Bob Herman on Twitter: @MHbherman

Have news to share about executive comings, goings or promotions? E-mail News Editor John N. Frank at

What do you think?

Share your opinion. Send a letter to the Editor or Post a comment below.

Post a comment

Loading Comments Loading comments...



Switch to the new Modern Healthcare Daily News app

For the best experience of on your iPad, switch to the new Modern Healthcare app — it's optimized for your device but there is no need to download.