Healthcare Business News
Vance Allen

Welltok taps former Epocrates exec as marketing chief, names new CTO

By Rachel Landen
Posted: January 30, 2014 - 1:15 pm ET

Denver-based social health-management company Welltok named two new executives—Vance Allen as chief technology officer and Michelle Snyder as chief marketing officer.

Allen most recently served as chief technology officer for Pearson eCollege, overseeing its production, infrastructure, software architecture and development. According to a news release from Welltok, Allen, 47, is often credited with building the first cloud-based learning management system after he joined Pearson in 1997.

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Michelle Snyder
Snyder, 44, joins Welltok from InterWest Partners, where she served as an executive-in-residence, focusing on the intersection of healthcare, technology and consumers. She also brings with her more than 10 years of experience in senior management at mobile drug-reference application company Epocrates.

“Vance brings the experience of retooling the education industry from bricks and mortar to an on-demand virtual learning environment. And Michelle successfully drove mobile adoption among physicians, arguably the most challenging category of healthcare constituents in which to effectively change behaviors,” Welltok Chairman and CEO Jeff Margolis said in the release.

Follow Rachel Landen on Twitter: @MHrlanden

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