Modern Healthcare News Editor Gregg Blesch recaps the day's events and previews the final day of the Healthcare Financial Management Association's annual conference, in Orlando, Fla. Dr. Donald Berwick, this morning's keynote speaker, challenged the financial executives to take up the cause of delivering better healthcare at lower costs and assured them it can be done. HFMA CEO Joe Fifer, meanwhile, previewed the association's next moves to regain the public's trust on debt collections and prices.