Developers are invited to compete for $50,000 in a mobile app challenge that seeks to encourage use of HHS' healthfinder.gov website. The challenge, slated to be announced on challenge.gov Thursday, will award $50,000 to a single app that provides a customized tool allowing consumers to take advantage of prevention and wellness information featured on healthfinder.gov in making health decisions.

Applications will be accepted at health2challenge.org. The deadline for submissions is Feb. 1; HHS plans tentatively to announce a grand prize winner on March 17. The Office of Disease Prevention and Health Promotion, one of the challenge’s backers, will promote the app, according to a notice published on the Office of the Federal Register's website. The other backers are HHS' Office of the Secretary and the Office of the Assistant Secretary for Health.