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$249 (PDF)
$249 (PDF)

Modern Healthcare Insights - Cross-Generational Healthcare: How to Communicate with Boomers, Gen-X and Gen-Y about their Healthcare Choices


By Modern Healthcare Insights
Posted: March 24, 2012 - 12:01 am ET
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A look at how consumers approach healthcare decisions, and how their age group influences and effects those choices. This Modern Healthcare Insights white paper provides a comprehensive guide for healthcare executives to better understand targeted marketing and communication efforts. Insights is original research to provide an in-depth look at emerging healthcare issues. Published March 26, 2012 (online only).

Summary

This 24-page white paper is an in-depth look at the delivery of communicating to healthcare consumers, outlining the business strategies necessary to promote the right messages to individual patient populations. This paper was done in partnership with Ad Age Insights.

From the white paper...

As individuals age, thoughts about health and related decisions change the receptiveness to healthcare messaging. It is important for marketers to understand the mechanics of how consumer attitudes shift over time, as well as how they mesh in our current age with the experiences of various generations.

By looking at specific periods in the life cycle, and examining the similarities of those in the same generation, we can understand how attitudes that develop over time are impacted by declining health; and marketers and healthcare providers can serve better, more relevant messages to the right people in the right way. This can lead to better consumer relationships for healthcare providers and manufacturers, more cost-effective campaigns and more effective outreach to patients, and fewer wasted communication dollars.

Click here to buy Cross-Generational Healthcare: How to Communicate with Boomers, Gen-X and Gen-Y about their Healthcare Choices.

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About Modern Healthcare Insights

Modern Healthcare's dedicated research staff conducts market research to address timely industry topics aimed at assisting leaders in making better informed, strategic decisions for their organizations. Insights is original research to provide an in-depth look at emerging healthcare issues for our audience. To learn more, contact Modern Healthcare's Research Department at 312-649-5459 or research@modernhealthcare.com.

About Ad Age Insights

Advertising Age is 81 years of print, online, white papers, research, exclusive scoops, award winning editorial, sold out conferences, beloved columnists, showcasing the best creative work, spotting trends, making sense of data and curating what's relevant. Ad Age Insights organizes, curates and filters the most important resources for marketing professionals and delivers them in a way that educates and inspires. To learn more, contact Lisa Scotto at 212-210-0104 or lscotto@adage.com.


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