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TeleTech buys analytics provider iKnowtion


By Melanie Evans
Posted: February 29, 2012 - 11:45 am ET
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TeleTech Holdings, an Englewood, Colo.-based consulting and information technology company, has acquired marketing analytics company iKnowtion, based in Burlington, Mass.

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The deal will add iKnowtion's Fortune 1000 clients to TeleTech's customers, according to a TeleTech news release announcing the deal. TeleTech markets revenue-cycle technology to healthcare providers and administrative, analytics and marketing services to healthcare payers, according to the company's website. "iKnowtion is a natural extension of our ability to meet the increasingly complex needs of our clients while at the same time enhancing the strength of our proprietary, technology-based solutions," said Ken Tuchman, TeleTech chairman and CEO.


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