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Outliers: Medical expenses go social


By Modern Healthcare
Posted: January 14, 2012 - 12:01 am ET
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People search the Web for health information so it shouldn’t be a surprise that they are using social media to raise money for medical expenses.

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YouCaring.com is one site that provides an online platform for people to raise funds for medical expenses, as well as tuition, adoptions and faith-related mission trips. Within two months of its launch, the site recorded 265 registered users, with medical-expenses fundraising being the most successful category, said Luke Miner, a YouCaring.com co-founder.

Unlike Kickstarter, the fundraising site used by entrepreneurs to fund creative projects, YouCaring.com does not take a commission from the donations, Miner said. He cited one medical-expenses fundraiser that generated more than $16,000 to treat one man’s bone cancer.

Other sites include FundBunch, GoFundMe and GiveForward, a 3-year-old site that helps people raise money for expenses such as chemotherapy and organ transplants.


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