Even as a new effort is launched to highlight the coming benefits of the 2010 healthcare law, the Obama administration's public education campaign has taken on increasingly strong political overtones.

Healthcare provider advocates and liberal groups will jointly launch “Enroll America” next week to spread the word about coverage options that the Patient Protection and Affordable Care Act will bring in 2014 for more than 30 million more people, they revealed today.

Similarly, HHS Secretary Kathleen Sebelius outlined the law’s benefits to a seniors’ group Thursday and urged them to educate other Medicare beneficiaries about what the law will offer them. But Sebelius’ campaign-style speech before the cheering group of retired union members also included praise for President Barack Obama for pushing for enactment of the law; criticism of Republican proposals to move future Medicare beneficiaries into an insurance subsidy program; and warnings about the healthcare consequences of a Republican presidential victory in 2012.

“Barack Obama is the president who has made the commitment to preserve Medicare,” she said. “We need to make sure he can continue to do just that.”

The partisan political push follows previous and more apolitical educational efforts, such as a June CMS campaign to build awareness among Medicare beneficiaries about the free preventive services available to them in the healthcare law.