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MacCracken
MacCracken

Best Places to Work - Linda MacCracken

Speaker - Breakout Session "C" - Generational Focus to Prepare for a Consumer Driven Healthcare Under Fee for Value


Posted: September 1, 2011 - 12:01 am ET

« Back to Best Places to Work in Healthcare Linda MacCracken is Vice President, Product Management at Thomson Reuters Healthcare. Linda has worked in and with healthcare provider organizations has been in healthcare industry focused on targeted growth. She is an Adjunct Lecturer on Management at the Master's of Management Program for physician and dental executives at Harvard School of Public Health, where she has taught for over a decade. Ms. MacCracken has co-authored "Talking to My Generation"- Marketing Health Services, American Marketing Association, and Thomson Reuters' white papers "Matching the Markets: Generational Insights" and "The Quality Driven Consumer" as well as American Hospital Association Press's Market Driven Strategy.
She holds an MBA in Healthcare Management and a BS in Psychology and Political Science. « Back to Best Places to Work in Healthcare

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