It was in the thick of what would come to be known as the “dot-com bubble,” but at the time, the gold rush in America was all about the Internet and the new entrepreneurial ventures being launched. Under the headline “takingabigrisk.com” this issue's cover story spotlights one such start-up.

It begins: “Rufus, who lost a leg in an auto accident, works security and reception at Doctor Quality.com, a fledgling online venture outside of Philadelphia. A scrappy 2-year-old mutt, Rufus doubles as mascot for the ragtag band of healthcare executives who abandoned their high-powered hospital jobs last year for the wilds of the Internet.”