Healthcare Business News
Modern Healthcare Editor David Burda
David Burda

Welcome from the editor

Celebrate our birthday with us: Supplement marks Modern Healthcare's 35th anniversary

By David Burda
Posted: July 25, 2011 - 12:01 am ET

How did you celebrate your 35th birthday? Many of us, including me, can't remember that far back. Others can remember but would prefer to forget. But what you're holding in your hands right now, we're confident you'll remember for years to come.

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Welcome to our special supplement celebrating Modern Healthcare's 35th anniversary. Though we can trace our linage back to the early 1900s, the modern era of Modern Healthcare began in 1976, when our parent company, Crain Communications, acquired Modern Hospital from another publishing company and renamed it Modern Healthcare. For more on our history—and future—please turn to p. 4 to read a letter from our publisher and vice president, Fawn Lopez.

The rest of this 76-page special edition is devoted to the industry that we've been diligently covering for more than three decades. The first of four major sections profiles the healthcare markets in 25 of the largest metropolitan statistical areas in the U.S. The second section reveals the champion of our Big Impact Tournament, which began in April. The third section offers up 16 exclusive essays by industry leaders on what various segments of the healthcare field will look like 35 years from now, if not sooner. And the fourth section highlights some of our most iconic magazine covers since 1976 and the big stories that made them happen.

But this special edition is just one component of our 35th anniversary celebration. The party continues on a special section of our website at There you will find 10 additional healthcare market profiles, more essays on the future of healthcare and more iconic covers from the past.

Separately, the market profiles on the site include key market data on all 35 metropolitan statistical areas in a data visualization format that allows you to manipulate the information to find exactly what you're looking for.

Other digital features on the special section of our website include videotaped predictions of the future of healthcare from top industry executives and leaders. You also can upload your own videos and photos of the unusual places you read Modern Healthcare. And you can tell us what you think were the biggest healthcare stories of the past 35 years and comment on our coverage of them.

So join our party. You'll never forget it. Thank you.

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