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Article published November 13, 2009

Critics Say Social-Media Should Be Off Limits for DTC Drug Ads

By Crain's Advertising Age

Posted: November 13, 2009 - 6:00 pm ET

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Those speaking during the second and final day of the FDA's public hearings regarding the promotion of regulated products on websites and social-media sites weren't nearly as enamored of the technology as those speaking on the first day. And they weren't inclined to give the pharmaceutical industry much leeway.

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